Insights on UTM strategy, GA4 attribution, and campaign tracking governance.
Seeing Unassigned traffic in GA4? Learn how channel groupings work, how to diagnose source and medium issues, and how to prevent misattributed traffic moving forward.
UTM Buddy Team · February 10, 2026 · 12 min read
Read More →Discover the top 5 UTM best practices to incorporate to standardize campaign tracking, reduce data cleanup, and improve attribution reporting.
UTM Buddy Team · February 10, 2026 · 12 min read
Read More →Learn what UTM parameters are, where they came from, and how marketers use UTMs today.
UTM Buddy Team · February 20, 2026 · 10 min read
Read More →Most marketing teams trust a spreadsheet to manage their UTMs — until attribution starts quietly breaking. Here's what a real enterprise audit revealed about the hidden costs of spreadsheet-based UTM governance.
UTM Buddy Team · February 20, 2026 · 12 min read
Read More →Learn why UTM auditing matters, what broken UTM tracking actually costs you, and exactly how to audit your UTM parameters in GA4 across 7 diagnostic areas.
UTM Buddy Team · April 1, 2026 · 14 min read
Read More →GA4 now breaks ChatGPT, Gemini, and Claude traffic out of Referral automatically. How the channel works, which sources it covers, why Google added it, and how to add it to your custom channel groups — where it does not appear by default.
UTM Buddy Team · August 10, 2026 · 11 min read
Read More →Microsoft Advertising switches to format-specific UTM auto-tagging on September 2. The full tag mapping, the break it creates in your GA4 trends, and what to check before it lands.
UTM Buddy Team · August 10, 2026 · 8 min read
Read More →OpenAI Ads has no auto-tagging, so untagged clicks land in GA4's AI Assistants channel next to organic ChatGPT traffic. The five URL macros, how to apply them, and the two channel-group edits that build a dedicated Paid AI channel.
UTM Buddy Team · August 11, 2026 · 11 min read
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