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Privacy Policy

Last updated: March 5, 2026

1. Information We Collect

Measure Marketing Professionals LLC ("UTM Buddy," "we," "us," or "our") collects information in various ways to provide and improve our services.

A. Information You Provide

  • Account Information: When you create an account, we collect your name, email address, password, company name, and other profile details you choose to provide.
  • Billing Information: To process payments, we collect billing address, payment method information, and subscription details.
  • Customer Data: Any UTM parameters, campaign data, analytics data, and other marketing information you upload or input into our service.
  • Support Communications: When you contact our support team, we collect your messages, attachments, and any other information you provide in support requests.

B. Information Collected Automatically

  • Device & Usage Data: We collect information about your device (operating system, browser type, IP address), how you access our service, pages visited, features used, and timestamps of your activities.
  • Cookies & Similar Technologies: We use cookies, web beacons, and similar tracking technologies to recognize you, remember preferences, understand usage patterns, and enhance your experience.

C. Information from Third Parties

  • We may receive information about you from third-party analytics providers, payment processors, and business partners to enhance our services and prevent fraud.

2. How We Use Information

We use the information we collect for the following purposes:

  • Providing, maintaining, and improving our services
  • Processing transactions and sending billing information
  • Creating and managing your account
  • Responding to your requests and providing customer support
  • Sending you service-related announcements and updates
  • Analyzing usage patterns to improve our products and services
  • Personalizing your experience and offering relevant features
  • Detecting, investigating, and preventing fraud and security issues
  • Complying with legal obligations and enforcing our agreements
  • Marketing and promoting our services (with your consent where required)

3. How We Share Information

Service Providers

We share information with third-party service providers who assist us in operating our website and conducting our business, including payment processors, cloud hosting providers, email providers, and analytics services. These providers are contractually bound to use your information only as necessary to provide services to us.

Legal & Safety

We may disclose information when required by law, court order, or government request, or when we believe in good faith that disclosure is necessary to protect our legal rights, your safety, or the safety of others.

Business Transfers

If we are involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4. Cookies & Analytics

We use different types of cookies for different purposes:

  • Essential Cookies: Required for basic website functionality, security, and account authentication.
  • Preference Cookies: Remember your settings, language choices, and customizations.
  • Analytics Cookies: Help us understand how visitors use our website and identify areas for improvement.

Most browsers allow you to control cookies through your settings. However, disabling certain cookies may affect functionality.

5. Data Retention

We retain your information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. You can request deletion of your account and associated data at any time by contacting us, subject to legal retention requirements.

6. Security

We implement reasonable technical, administrative, and physical security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information.

7. Your Rights & Choices

Account Controls

You can access and update your account information by logging into your account at any time.

Marketing Communications

You may opt out of promotional emails by clicking the unsubscribe link in any marketing email or by contacting us directly. You will continue to receive transactional emails related to your account.

Data Access, Deletion & Portability

Depending on your location, you may have the right to access, correct, delete, or port your personal information. To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

8. California Privacy Notice (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

  • The right to know what personal information is collected and how it is used
  • The right to delete personal information we have collected
  • The right to opt-out of the sale or sharing of personal information
  • The right to non-discrimination for exercising your CCPA/CPRA rights

To exercise your rights, please submit a verifiable consumer request by contacting us at the email address provided below. We will verify your identity and respond within 45 days.

9. International Users

Our services are hosted in the United States. If you access our services from outside the United States, please be aware that your information will be transferred to and stored in the United States, where privacy laws may differ from those in your country of residence. By using our services, you consent to this transfer.

10. Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will promptly delete such information. Parents or guardians who believe we have collected information about their child may contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or by posting a prominent notice on our website. Your continued use of our services following the posting of revised terms means you accept and agree to the changes.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Measure Marketing Professionals LLC
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