Privacy Policy

Effective Date: January 14, 2026 | Last Updated: January 14, 2026

This Privacy Policy explains how Measure Marketing Professionals LLC. ("UTM Buddy," "we," "us," or "our") collects, uses, shares, and protects information when you use our websites, applications, and services (the "Service").

1) Information We Collect

We collect information in three main ways: (a) information you provide, (b) information collected automatically, and (c) information from third parties.

A) Information you provide

Depending on how you use the Service, you may provide:

  • Account information: name, email, password (hashed), organization/team name.
  • Billing information: billing address and payment method details (processed by our payment processor; we typically do not store full card details).
  • Customer Data: campaign names, UTM parameters, destination URLs, link labels, notes, and other content you input into the Service.
  • Support communications: messages you send to support, survey responses, or feedback.

B) Information collected automatically

When you use the Service, we may automatically collect:

  • Device and usage data: IP address, device type, browser, operating system, app interactions, pages/screens viewed, timestamps, and performance logs.
  • Cookies and similar technologies: used for authentication, preferences, analytics, and improving the Service.

C) Information from third parties

We may receive information from:

  • Payment processors (e.g., confirmation that a payment succeeded, billing status),
  • Authentication providers (if you use single sign-on),
  • Analytics providers (aggregated usage metrics).

2) How We Use Information

We use information to:

  • Provide, maintain, and improve the Service.
  • Create and manage accounts.
  • Process subscriptions, payments, and invoices.
  • Provide customer support and respond to requests.
  • Monitor, prevent, and detect fraud, abuse, and security incidents.
  • Analyze usage and improve features and performance.
  • Communicate service-related notices (e.g., security updates, billing notices).
  • Send marketing communications if you opt in (and you can opt out anytime).

3) How We Share Information

We may share information in the following circumstances:

Service providers (processors)

We share information with vendors who help us operate the Service, such as:

  • Hosting and infrastructure providers
  • Payment processors
  • Analytics providers
  • Customer support tools
  • Email delivery providers

These providers are authorized to process information only to provide services to us.

Legal and safety

We may disclose information if we believe it is necessary to:

  • comply with law, regulation, legal process, or governmental request,
  • protect the rights, property, and safety of UTM Buddy, our users, or others,
  • enforce our Terms of Service.

Business transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.

4) Cookies & Analytics

We use cookies and similar technologies for:

  • Essential functions: login sessions, security, and account features.
  • Preferences: saving settings and improving usability.
  • Analytics: understanding how users interact with the Service so we can improve it.

You can control cookies through your browser settings. Some features may not work properly if cookies are disabled.

5) Data Retention

We keep personal information only as long as necessary for:

  • providing the Service,
  • legitimate business purposes,
  • compliance with legal obligations,
  • resolving disputes,
  • enforcing agreements.

When information is no longer needed, we delete it or de-identify it, subject to technical and legal constraints.

6) Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7) Your Rights & Choices

Account controls

You may access, update, or correct certain account information through your account settings.

Marketing communications

You can opt out of marketing emails by using the unsubscribe link or contacting us. Service-related messages (e.g., billing, security) may still be sent.

Access, deletion, and portability requests

Depending on where you live, you may have rights to request:

  • access to personal information,
  • deletion,
  • correction,
  • portability,
  • or information about sharing.

To submit a request, contact us at /contact with the subject line "Privacy Request." We may need to verify your identity.

8) California Privacy Notice (CCPA/CPRA)

If you are a California resident, you may have rights under the CCPA/CPRA, including:

  • the right to know what personal information we collect, use, and share,
  • the right to request deletion (subject to exceptions),
  • the right to correct certain information,
  • the right to opt out of "sale" or "sharing" where applicable,
  • the right to not be discriminated against for exercising privacy rights.

Sale/Sharing: UTM Buddy does not sell personal information in the traditional sense. If we engage in activities that could be considered "sharing" for cross-context behavioral advertising, we will provide appropriate opt-out mechanisms as required.

To exercise California rights, submit the form at utmbuddy.com/contact with the subject "California Privacy Request."

9) International Users

If you access the Service from outside the United States, your information may be processed and stored in the United States, where data protection laws may differ from your jurisdiction.

10) Children's Privacy

The Service is not directed to children under 13 (or under the minimum age required by your jurisdiction), and we do not knowingly collect personal information from children.

11) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide reasonable notice (e.g., via email, in-app notice, or updating the effective date). Your continued use after the effective date means you accept the updated policy.

12) Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at utmbuddy.com/contact