GA4 Preview
See exactly how your UTMs will appear in GA4 before you launch — whether using default or customized channel grouping — no waiting, no broken reports, no surprises.
Validation & Guardrails
Catch errors before links go live. Set workspace settings for whitespace, capitalization, required fields, and character limits — so every link is clean and consistent.
Standard & Custom UTM Support
Supports all standard UTM parameters plus custom ones for advanced reporting. Ideal for GA4 or any analytics platform you work with.
Saved Parameters & Templates
Save frequently used sources, mediums, and campaign structures to enforce consistency across every campaign and every teammate.
Workspaces
Organize link building efforts by brand, client, or team. Keep UTMs clean, isolated, and easy to manage — no more cross-account chaos.
Team Management
Invite teammates with role-based permissions. Assign Admin, Editor, or Viewer access to control who can build, edit, or just view UTMs.
Multi-Link & Variant Builder
Build multiple UTM variations in seconds — across channels, ad sets, or A/B tests. Supports multiple destination URLs too, so batch creation is a breeze.
Integrated QR Code Builder
Instantly generate branded QR codes tied to clean, structured UTMs — perfect for video, print, events, packaging, and offline campaigns. (Pro, Pro+, Enterprise)
Metadata Tagging
Store additional context with every link — like campaign owner, launch date, or business unit — without adding it to the URL as a parameter. Use metadata to power reporting, group links, or even help establish naming conventions.