Features Designed to Create
UTMs for GA4 with Ease

Spreadsheets don't prevent UTM syntax errors or inconsistency. UTM Buddy helps standardize and validates your UTMs before launch, so GA4 can accurately report your traffic.

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GA4 Preview

See exactly how your UTMs will appear in GA4 before you launch — whether using default or customized channel grouping — no waiting, no broken reports, no surprises.

GA4 Connected showing Channel group: UTM Buddy Testing with 18 Channel Grouping Rules GA4 Preview showing Paid Social channel classification with Generated URLs
✅

Validation & Guardrails

Built-in checks prevent broken UTMs, invalid characters, and inconsistent formatting before links ever go live.

  • ✓ Whitespace formatting
  • ✓ Case
  • ✓ Capitalization
  • ✓ Required usage
  • ✓ Character limits
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Supports Standard & Custom UTM Parameters

Full support for GA4-friendly standard UTMs plus custom parameters the ability to add custom parameters for more advanced reporting use cases under the Pro & Pro+ plans.

utm_source utm_medium utm_campaign utm_content utm_term utm_id utm_source_platform utm_creative_format utm_marketing_tactic
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Saved Parameters & Templates

Save frequently used sources, mediums, and campaign structures to enforce consistency across every campaign and every teammate.

🗂️

Workspaces

Organize link building efforts by brand, client, or team. Keep UTMs clean, isolated, and easy to manage — no more cross-account chaos.

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Team Management

Invite teammates with role-based permissions. Assign Admin, Editor, or Viewer access to control who can build, edit, or just view UTMs.

🔗

Multi-Variant & Multi-Link Building

Create multiple UTM variations for a single destination URL all at once for A/B tests, paid media ad sets, lifecycle campaigns, or multi-channel campaigns.

Have more than one landing page? No problem. Use our multi-link builder to streamline building those links!

📱

Integrated QR Code Builder

Instantly generate QR codes tied to clean, GA4-ready UTMs for print, events, packaging, and offline campaigns.

Ready to Clean Up Your Data?

Start building clean, GA4-ready campaign links in minutes.

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