UTM Tracking Tips & Best Practices

Insights on UTM strategy, GA4 attribution, and campaign tracking governance.

Google Analytics

GA4 Channel Groupings Explained: How to Avoid the "Unassigned" Traffic

Seeing Unassigned traffic in GA4? Learn how channel groupings work, how to diagnose source and medium issues, and how to prevent misattributed traffic moving forward.

UTM Buddy Team · February 10, 2026 · 12 min read

Best Practices

Top 5 Best Practices for Using UTMs

Discover the top 5 UTM best practices to incorporate to standardize campaign tracking, reduce data cleanup, and improve attribution reporting.

UTM Buddy Team · February 10, 2026 · 12 min read

UTM Fundamentals

What Are UTMs? A Complete Guide to UTM Parameters & Modern Marketing Use Cases

Learn what UTM parameters are, where they came from, and how marketers use UTMs today.

UTM Buddy Team · February 20, 2026 · 10 min read

UTM Strategy

Why Spreadsheet UTM Builders Fail at Scale: Lessons from an Enterprise Audit

Most marketing teams trust a spreadsheet to manage their UTMs — until attribution starts quietly breaking. Here's what a real enterprise audit revealed about the hidden costs of spreadsheet-based UTM governance.

UTM Buddy Team · February 20, 2026 · 12 min read

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