Your spreadsheet UTM Builder sucks.

UTM Buddy is a GA4-focused UTM builder designed to keep campaign tracking and attribution accurate, so your reports stay clean and trustworthy.

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UTM Buddy vs. Spreadsheets & Google's URL Builder

Because "good enough" tracking isn't good enough anymore.

If you're serious about GA4 accuracy, attribution, and long-term sanity, here's how your options actually stack up. ↓

Feature UTM Buddy Spreadsheets Google URL Builder
Built specifically for GA4 ✓ Yes ✗ No ✗ No
Prevents broken / inconsistent UTMs ✓ Guardrails + validation ✗ Manual & error-prone ✗ No validation
Enforces proper syntax & naming conventions ✓ Always ✗ Depends on humans ✗ No
Scales across teams & clients ✓ Easily ✗ Becomes chaos fast ✗ Not designed for teams
Keeps historical UTMs organized ✓ Centralized ✗ Version hell ✗ No history
Reduces attribution errors ✓ Proactively ✗ Reactive cleanup ✗ Doesn't try
Built for modern paid + lifecycle marketing ✓ Yes ✗ Barely ✗ Nope
"Did this just break GA4 reports?" anxiety ✗ Gone ✓ Constant ✓ Constant

Catch Errors Before They Cost You Insights & Standardize UTM Creation for Insightful Google Analytics Reports!

Turn "Unassigned" Into Insight

GA4 Preview shows you exactly how each UTM will be classified before you launch—so you can fix tags that would land in "Unassigned" and make sure every click rolls up to the right GA4 channel.

Before
Before: GA4 report showing Unassigned as top channel with 19% of traffic
After
After: GA4 report showing Unassigned dropped to 1% at bottom of list
Before
Before: UTM link with syntax errors showing red highlighted ampersands and special characters
After
After: Clean UTM link with properly encoded special characters

Prevent Syntax Errors

UTM Buddy automatically encodes and appends parameters the right way—handling question marks, ampersands, and existing query strings—so your link & tracking quality is preserved.

Create UTMs Faster

Use templates and multi-link building to spin up dozens of perfectly structured URLs in seconds. You get the speed of bulk creation with the consistency and naming standards of your best manual work.

Before
Before: Google Campaign URL Builder with basic form and single URL output
After
After: UTM Buddy with multiple generated URLs and copy options
Before
Before: Multiple Google Sheets spreadsheets for different clients
After
After: UTM Buddy workspace switcher with multiple organized workspaces

Organize & Standardize UTMs Across Brands, Projects, or Clients

Workspaces (on Pro & Pro+ plans) give each brand or client their own dedicated space with shared templates and parameters—keeping campaigns organized, data clean, and contexts clearly separated without scattering your efforts across dozens of spreadsheets.

Assign User Roles for Governance

Role-based access makes cross-team collaboration worry-free: let anyone build links while only trusted owners can change templates, parameters, or naming conventions.

Before
Before: Google Sheets sharing with limited role options
After
After: UTM Buddy invite members with Admin, Editor, and Viewer role-based access control

Ready to take control of your campaign tracking?

Join the teams who are building better links with UTM Buddy.

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